{"id":87293,"date":"2025-02-07T17:56:41","date_gmt":"2025-02-07T22:56:41","guid":{"rendered":"https:\/\/www.sweetshoppedesigns.com\/?p=87293"},"modified":"2025-02-07T17:56:45","modified_gmt":"2025-02-07T22:56:45","slug":"featured-designer-traci-reed-2","status":"publish","type":"post","link":"https:\/\/www.sweetshoppedesigns.com\/index.php\/2025\/02\/featured-designer-traci-reed-2\/","title":{"rendered":"Featured Designer – Traci Reed"},"content":{"rendered":"\n

Happy Friday Sweet Shoppers! I hope your week was fantastic. Have you been playing along with our Party Game a Day<\/a> challenges and games to celebrate Sweet Shoppe’s 19th birthday? I’ve always loved February at Sweet Shoppe Designs – there’s always so much inspiration and fabulous products to scrap!<\/p>\n\n\n\n

Today we have a new Featured Designer, the legendary Traci of Traci Reed Designs<\/strong><\/a>. Traci’s products always include perfectly illustrated elements and fantastic patterns, in so many versatile themes you can find a collection for any memory you’re wanting to scrap about! Her passion for memory keeping is evident in all of her products, and it’s incredible to think about how many countless stories have been told over the years using her kits.<\/p>\n\n\n\n

Of course with a new Featured Designer we also have a new Featured Designer kit, which is yours FREE with any $10 purchase from now until the new releases go live on February 21st. Traci’s kit is Love {Yourself} Potion<\/a><\/strong>, all about loving the most important person in your life – YOU! <\/p>\n\n\n\n

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Not only is there this gorgeous kit, she created these incredible add-ons that, when combined together, form a stunning collection. Check out all these amazing extra pieces to this collection:<\/p>\n\n\n\n

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And now to find out more about Traci!<\/p>\n\n\n\n

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Tell us about your journey with digital scrapbooking\u2026 How did you find out about it? Did you start with paper first? How did you get started designing? Where was your first shop? How and when did you end up at Sweet Shoppe Designs?<\/strong><\/p>\n\n\n\n

I started digital scrapbooking AND designing at the exact same time at the end of 2004 when I found myself 19 with a 6 month old.  I had always been a scrapbooker and so it seemed obvious that I would keep scrapbooking now that I had a child, but I was flat broke (as one normally is as a teen parent) and had to find a way to support myself AND my hobby.<\/p>\n\n\n\n

Luckily, I was getting in on the ground floor of the industry and there weren\u2019t a lot of options or good products available yet, so my (now pathetic-looking) attempts at early design were well received and it wasn\u2019t long before I was making decent money and could help support us.<\/p>\n\n\n\n

I started my own site for a while and bounced around to a couple stores before I joined SSD in 2008 after a designer call and never looked back.  SSD and Robin are my home and family and I\u2019ll never sell in another store.<\/p>\n\n\n\n

How do you define your style? What does that style include? How has your style changed over the years?<\/strong><\/p>\n\n\n\n

It\u2019s interesting because I went back to my Featured Designer interview from last year (around this same time) and my answer was:<\/p>\n\n\n\n

\u201cI think my style has evolved over the years of working for paper companies into a more traditional scrapbooking style.  I adore the digital kits crammed with uber-realistic goodies, but since I\u2019m more of an illustrator and pattern designer nowadays, my work tends to focus more on how to make those illustrations and patterns shine! Since I also want to make my product highly accessible to hybrid\/paper scrapbookers, I offer patterns in a variety of sizes and sticker sheets that are easy to print.\u201d<\/p>\n\n\n\n

I still think most of this is true to who I am a year later, but I have found myself going back to enjoying creating realistic digital textures and styles now.  A year ago, I definitely put most of my emphasis on catering to print, but I learned over the last year, that I really do enjoy digital scrapbooking techniques more than paper ones, so my love of digital has started transferring back into my work again.<\/p>\n\n\n\n

What comes first when designing\u2026 theme or color palette?<\/strong><\/p>\n\n\n\n

Theme, always.  This year I am emphasizing my own personality and what I like in my work, from the January Bookish collection<\/a> <\/strong>to the fun and witchy Love Potion<\/strong> February collection, so I have an idea of themes I want to work in throughout the year already.  I will then gather inspiration for those themes and then colors.  Oftentimes, colors get reworked a bit once I start drawing<\/p>\n\n\n\n

For my new Love Potion<\/strong> (and the coordinating FWP kit Love {Yourself} Potion<\/strong>) I knew I wanted to use traditional Valentine\u2019s colors but give it a witchy twist and I was actually inspired by walking past a display in target plus this potion bottle image and you can see the jumping off place that I made my own!<\/p>\n\n\n\n

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Check out this video of Traci designing her amazing Featured Designer kit and the whole Love Potion collection:<\/p>\n\n\n\n

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A post shared by Traci Reed (@tracimreed)<\/a><\/p><\/div><\/blockquote>\n