Hey, Hey Sweet Shoppers… Digital Scrapbook Day 2025 is here!! We’ve been prepping for today for weeks at this point, and I’m so excited to finally share everything our amazing team has been working on. There’s so much happening around the site this weekend, and what better way to kick off the festivities than with a ridiculously HUGE Sweet Shoppe newsletter for you to indulge in!

Everything you need to know about our celebration of the hobby we love is below, so keep reading for the scoop on our scrumptious storewide sale, the fun and games happening in our forums, and how you can snag our gorgeous limited edition DSD mega-collection, Word to the Wise. With more than 200 brand new releases hitting the Shoppe tonight, it’s truly one of the very best times of the year to treat yourself to something sweet!

As usual, our designers have completely outdone themselves with an incredible lineup of new treats. Every new release is amazing, and the layouts from our talented Babes are sure to ignite your creativity. I’m always blown away by the team during special events like this, and this DSD is no exception. They’ve gone above and beyond to impress and inspire you! And the best part is, every single amazing product in our store is a whopping 40% off through Tuesday at Noon ET! Let’s get right into it with your first look at…

Behind the scenes, it has been amazing watching our new release thread explode with activity these past couple of weeks. As of now, our team has shared more than 500 posts filled with brand new products and the stunning layouts they created with them, and some of our designers are still busy creating as we speak!

There’s a TON of fresh inspiration hitting the shoppe this weekend, and it’s impossible to show everything here. You’ll find new templates, scoops, solos, and collabs with talented designers from across the community, plus oodles of new goodies for your seasonal memories, sweet everyday moments, and so much more. Be sure to explore the New Release section closely, and maybe check back over the weekend so you don’t miss a single scrumptious addition!

On top of all that amazingness, we also have a fantastic freebie from our newest Featured Designer, the fabulous doodly diva Laura Wilkerson, who stepped into the spotlight on our blog just a few moments ago! Her inspiring contribution to this year’s series of freebies is a bright and motivating kit that’s all about knowing your worth and pushing through even when life gets tough. It’s packed with Laura’s signature doodles and fun elements to layer and cluster, and best of all, it’s FREE when you spend $10 in the shoppe over the next two weeks!

If that isn’t enough reason to shop, our entire crew has put together an incredible limited edition mega-collab that’s FREE when you spend $20 over the next week. I’ve been obsessed with this one since the day I shared the inspiration with the designers, and judging by the amazing layouts our Babes created, I think you’re going to absolutely love it too!

Most of our designers are typography nerds, so for Word to the Wise we leaned into that love of fonts and word art. Words are at the heart of everything we create, and this collection is full of good advice, life lessons, and little tidbits of wisdom that will add a special touch to your pages. While it may look ultra feminine at first glance, the warm and rich color palette is versatile enough for literally anything, and it’s HUGE, so I know you’ll love having it in your stash and will reach for it again and again. Take a peek at the details…

I’ve posted tons of sneak peeks and layouts on our Instagram account over the past few days, but I thought I would show off a few of my favorite pages from the team featuring Word to the Wise because it really is breathtaking in action…

layout by SugarBabe Tammy

layout by SugarBabe Krista P

layout by SugarBabe Carrie

layout by SugarBabe Charlene

layout by SugarBabe Suzanne

layout by SugarBabe Kjersti

layout by SugarBabe Heather

layout by SugarBabe Mary A

I seriously adore seeing what our amazing team does from week to week, and really hope you enjoy seeing what they’ve been up to too! They scrapped soooo many pages this week in support of all of our newest releases, so if you have a bit of time and want to see more, be sure you stop by the SugarBabe gallery to see their latest pages!

We love seeing your pages fill the gallery too, which is why this DSD we’ve lined up so many fun ways to keep you scrapping and sharing all weekend long! There are tons of games and scrap challenges to jump into, and the best part is we’re giving away all kinds of sweet prizes to thank you for playing along. You could win your mini wishlist, special designer giveaways, your choice of free kits from the shoppe, or even a whopping $100 gift certificate to spend on a little shopping spree. Special Edition DSD Bingo is where the fun starts, but it’s just the beginning…

This year, we also have daily live events happening on YouTube! Cheryl of Fiddle-Dee-Dee will be hosting two live sessions on her @WatchCherylScrap channel, and our newest Babe, Karli, is joining the fun with a stream on her @KarliScraps channel too. Be sure to check the schedule and pop in to scrap, chat, and connect with your fellow scrappers in real time!

Whew… that’s a LOT! I think I’ve covered the basics of this year’s big celebration, but keep an eye on our DSD forum and Instagram all weekend long so you don’t miss a single moment of the fun happening over the next few days here at the sweetest spot in town.

Before I wrap things up, I just want to give you a HUGE thank you for being the heart of our community! We truly couldn’t do this without your support, creativity, and love for digital scrapbooking. If it’s been a while since you’ve stopped by, DSD is the perfect time to jump back in, join the fun, and celebrate everything we love about this hobby together. We’re so grateful you’re here!

I’ll be back in your inbox soon to remind you of the final hours to save this DSD, but until then, I hope you have a fantastic and inspiring weekend, and that you keep making those sweet memories so you can scrap MORE!