Our Sweet 16 Celebration is HERE!

Happy Friday Sweet Shoppers! Not only is your favorite day of the week here, but it’s time to party because we’re celebrating our Sweet 16 here at the sweetest spot in town! Every year when our birthday rolls around, I am always blown away that we’ve been doing this for as long as we have. Whenever it comes time to start planning for the celebration, the team is amazed by the current milestone, and 16 is a big one!

We have kids we’ve watched grow from toddlers to high school graduates over the past 16 years, and now some of us are planning weddings for our kids too! We are so grateful to have been part of your lives for such a long time, and I know I say this every year, but our team is beyond blessed to have found a career where we’re surrounded by talented women and beautiful things week in and week out, and years later, the fact that everyday is pajama day if we want it to be is still a massive bonus!

I’ve known from the beginning that we had something special here at Sweet Shoppe Designs, and each year keeps getting better and better. From the brilliant designers who create the products we love, to the SugarBabes who inspire us with their amazing pages, to each and every one of you who support us with your purchases and enthusiasm… THANK YOU for 16 incredible years of sweetness!

Like we do each year in February, we have sooooo much planned for you throughout the upcoming month, and I have so much to tell you about today! Tonight’s newsletter is going to be HUGE, but let’s get the party started with a fabulous sale where you’ll save 40% storewide including this week’s scrumptious new releases…

We know you guys love a sale, and this one is pretty sweet! With the exception of a few bundles which may already be deeply discounted, you can save 40% on everything in the shoppe including our newest releases, and the designers didn’t hold back this week in creating a heap of amazing new goodies for you to fall in love with too!! I seriously adore the products that are making their debut this weekend, so without more babbling from me, take a peek at…







There is seriously so much yummy stuff hitting the shoppe this weekend, and on top of all of the new treats from the designers you know and love, I am thrilled to be introducing the newest member of our team for her official Sweet Shoppe debut! Mirjam of Pink Reptile Designs has been designing for more than a decade, so I suspect you already know and love her and her scrumptious designs, but we are absolutely tickled pink that she’ll be calling SSD home starting today…

ALL of the products in the shoppe are 40% off including Mirjam’s sweet new stuff, so no matter what you might be looking for, NOW is the perfect time to add to your stash while the savings are sweet!

While a scrumptious sale is always a treat, I’m also super excited to be kicking off a new series of Featured Designer freebies for the coming year. This year, we’ve decided to Celebrate You! and everything that makes your life memorable and special. From your hobbies, to your job, to your highs and lows, and everything in between, our team is excited to create a series of freebies that we think will be a fantastic way to document everything you love about your life!

Today, the sweet and talented Erica Zane is in the spotlight, and she’s kicking off our series with a celebration of Your Family, and her gorgeous kit is yours FREE with any $10 purchase you make over the next couple of weeks! Take a peek…

Erica’s kit is whimsical and warm and packed with heaps of word art and darling details that will make celebrating the most important people in your lives a snap! I always adore the colors in Erica’s kits, and this one is no exception, it is just beautiful. I hope you’ll start your Celebrate YOU collection this weekend with Your Family, and that you’ll continue collecting ALL of the amazing kits our designers will bring you over the next year. I promise you’re in for a treat!

Like always, our incredible Babes were on fire behind the scenes getting ready for this weekend’s festivities, so I couldn’t resist pulling together some serious inspiration to get you guys in the mood to do some shopping, scrapping and sharing this weekend! There were so many gorgeous pages featuring our newest releases, Mirjam’s amazing debut products, and our featured designer freebie too that I had a really hard time narrowing things down this week. So, I hope you’ll indulge me by checking out a little (ok… a LOT of) eye candy from the team! Take a peek…


layout by SugarBabe Holly


layout by SugarBabe Krista L


layout by SugarBabe Kim B


layout by SugarBabe Dalis


layout by SugarBabe Sheri


layout by SugarBabe Rebecca


layout by SugarBabe Esther


layout by SugarBabe Sarah


layout by SugarBabe Ally


layout by SugarBabe Angie


layout by SugarBabe Cherry


layout by SugarBabe Carrie


layout by SugarBabe Kiana


layout by SugarBabe Kim E

Like I said, seriously fantastic new kits, bundles, and templates are making their debut tonight, so don’t miss stopping by to pick up some new beauties for your Sweet Shoppe stash! With savings so sweet, we hope you’ll treat yourself to help us celebrate!

While all of that is pretty awesome… there’s also lots going on in the forums because Party Game-A-Day is back for our 16th Birthday, and we have so much planned for you to enjoy! You’ll definitely want to make time to join us each day in the forums beginning Tuesday, February 1st for playful games, scrap challenges, fun conversations, and more, because when you do, you’ll collect the pieces to one of TWO amazing 16th Birthday mega-collections, Another Year Older, which you can get a taste of below…

While Another Year Older may give you the impression of a birthday, this beauty is perfect for documenting everything that happens in a year, and we just love it! Best of all, you’ll be able to pick up each designer’s contribution to this fun collection FREE just for helping us celebrate! The seven beauties above are just a taste of what’s in store, so join me in our forums first thing Tuesday morning as I kick off the fun! New challenges will be posted each night around 11pm Eastern, so set your alarms so you don’t miss a single piece of this party perfect limited edition collab!

Whew! Believe it or not, ALLLL of this is just the beginning of what we have in store for you this month, so be sure to watch your inbox all month long for all of the news on this month’s big event! Before the end of February is here, we’ll have a new set of This or That? challenges for you, 2 more Featured Designer freebies, another mind-blowing new designer’s debut, a delectable designer mega-collection from our entire team, and so much MORE!  So keep your eyes right here so you don’t miss a moment of the fun!

One quick reminder before I head off tonight, please make sure your purchases from our recent Going, Going… GONE! sale are downloaded and backed up by midnight EST on January 31st. After that point, we will begin deleting files from our servers to make room for new goodies and cannot guarantee access to those purchases beyond that date.

With that, I’m off for a couple of days, but I’ll be back with a reminder a little later this weekend to make sure you don’t miss these sweet storewide savings! Before I go though, I want to express a little gratitude to all of you! So, from the bottom of our hearts… thank you guys for making Sweet Shoppe Designs the sweetest spot on the web over the last 16 years. All of us are looking forward to many more birthdays to come, and we couldn’t do it without each and every one of YOU!

Until next time sweet friends, keep making memories and scrap MORE!

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