Hey, Hey Sweet Shoppers! As promised, I’m popping into your inbox a day early this week to officially kick off our biggest sale of the year! Black Friday is finally here, and the scrumptious savings we’ve lined up for 2025 are bigger and sweeter than ever. Just like last year, we’ve packed the weekend with irresistible steals, exclusive special offers, and a couple of limited time doorbusters you’ll want to snag while you can. I know you’re eager to get shopping, so let’s jump right into everything happening this weekend here at the sweetest spot in town.

Like last year, we’re keeping things blissfully simple this year. You’ll enjoy the biggest discount we ever offer on the entire shoppe through Monday at Midnight ET. No muss, no fuss, just 4.5 straight days of the sweetest savings imaginable!

Every single product in the shoppe is a breathtaking 50 percent off during this incredible event, including ALL of our brand-new releases. And trust me, there is a lot to love! More than 200 delightful new goodies are hitting the shelves tonight, and our designers have poured so much heart into making this weekend festive, fun, and full of creative possibilities.

So without more chatter from me, take a peek at the incredible assortment of goodies arriving tonight…

The little thumbnails above barely scratch the surface of what our designers have whipped up for this special event, and with so many new treats landing all at once, it’s nearly impossible to show you everything here. Be sure to explore our special Black Friday category so you don’t miss a single new release. And for all you designers out there, our huge selection of CU tools is included in the event too, so it’s the perfect time to stock up on new goodies for your next project!

Of course, the sweetest sale of the year deserves an extra special treat. Our exclusive 2025 Black Friday mega-collection, Granny Chic, is yours free when you spend $20 during this weekend’s event. If you’ve been watching our sneak peeks on Instagram, you already know this collection is overflowing with charm, warmth, and nostalgic beauty. It makes for truly stunning pages that feel like home. Take a look…

I’ve said it before, but this collection is something truly magical. The color palette is gorgeous, the illustrations are completely adorable, and I am head over heels for the whole thing. This sweet offer expires next Friday at 6pm ET and won’t return until our Flashback Finale in February, so don’t wait to add this beauty to your stash.

I’m also thrilled to share that we have a brand-new Featured Designer freebie releasing alongside all the Black Friday excitement. This time it’s from Studio Liv, and her newest collection, Charmed to Be Your Friend, is a bright and whimsical tribute to BFFs everywhere. It’s filled with her one-of-a-kind illustrations and hand-lettered word art inspired by friendship bracelets and all the heartwarming connections that come with the people we love most. Spend $10 any time over the next two weeks and it’s yours completely free!

If all of that isn’t sweet enough, we have even more fun waiting for you tomorrow. Starting at Noon ET, our annual Black Friday doorbuster returns by popular demand. Each designer has chosen a favorite kit or template pack from their store, and those yummy treats will be just $2 each for 24 hours only. I’ve seen what’s included this year, and trust me, it’s going to be a no brainer to spoil yourself a little thanks to this special offer!

Finally, before I head off for the night, I can’t believe it, but December is just around the corner which means it’s time to mark your calendars and bookmark this year’s 25 Days of December Delights advent calendar! In addition to awesome savings throughout the month of December, we also have an incredible holiday mega-collections that you’ll be able to collect absolutely FREE just for checking in each day to see what’s behind the doors of our fun & festive advent calendar!

On that note, to all of our friends in the U.S., I hope you’re having a wonderful Thanksgiving, and wherever you are, I hope this weekend brings joy, rest, and maybe a little retail therapy too. Whether you’re braving the crowds or staying cozy at home, we’re wishing you the sweetest start to the holiday season.

You won’t have to wait long to hear from me again. I’ll be popping into your inbox again soon with reminders so you don’t miss a moment of our biggest sale of the year!

Until then, keep making those sweet holiday memories and scrap MORE!