Happy Friday Sweet Shoppers! 20 years! Can you believe it? I thought 10 years was a major milestone, and now we’ve doubled it! More than 80 designers have called Sweet Shoppe home over the past two decades, and even more scrappers than that have been part of our team as SugarBabes too! It’s been an incredible adventure, and I am so incredibly grateful to have been at the helm of this wonderful place for all this time.

I say this every year, but we are truly so blessed to have been part of your lives for such a long time too. We simply couldn’t do what we do without each of you supporting our small business and the women from around the world who pour their hearts into creating here. Finding a career where we’re surrounded by talented women and beautiful things week in and week out is the best thing EVER. From the bottom of our hearts, thank YOU for 20 years of seriously sweet memories!

Like we do each February, we have sooooo much planned for you over the upcoming month! You may notice today’s newsletter has a refreshed look, and you may spot a few small changes around the site too. We also have lots of fun happening in our community forums that I’ll share more about a little later. But for now, let’s kick off the celebration with a fabulous sale where you’ll save 40% storewide, including this week’s scrumptious new releases! Read on for all the details…

Seriously, who doesn’t love a sale? With the exception of a few bundles that may already be deeply discounted, you can save 40% on everything in the shoppe, including our newest releases! And trust me, the designers did not hold back this week. They’ve created a heap of amazing new goodies that you’re going to fall in love with.

I adore the products hitting the shoppe this weekend, so without any more babbling from me, take a peek at…

From jam-packed collections that celebrate one of your favorite characters, to designs that highlight the people we love, the hobbies that make us smile, moments worth celebrating, and so much more, this weekend’s releases are overflowing with goodness! You’ll also find some truly must-have new templates mixed in, making it even easier to bring your favorite stories to life.

If you missed it last weekend or were holding out for our Birthday sale, don’t forget that Allie of Lliella Designs is currently in the spotlight as our latest Featured Designer! We’d love for you to get to know her a little better over the next week. She’s created an adorable kit as her Featured Designer freebie, and it’s yours FREE when you spend $10 in the shoppe! Treat yourself and be sure to add it to your stash before it’s too late.

Since we first created our SugarBabe Gallery back in 2007, our amazing Babes have added more than 64,000 layouts to it. That’s over 3,400 layouts a year! They’re still going strong and working hard behind the scenes to create pages that inspire you week in and week out. They make us look so good, and we hope this week’s eye candy gets you in the mood to fit in a little weekend scrapping…

layout by SugarBabe Ally

layout by SugarBabe Karli

layout by SugarBabe LeeAndra

layout by SugarBabe Krista L

layout by SugarBabe Heather

layout by Em of The Nifty Pixel

layout by SugarBabe Sarah

layout by SugarBabe Kim B

layout by SugarBabe Jacinda

layout by SugarBabe Kim E

layout by SugarBabe Carrie

layout by Kelly of Connection Keeping

layout by SugarBabe Sherly

layout by SugarBabe Mary M

Pretty amazing, right? Are you still hanging in there with me? Because we’re not done yet…

Our annual Party Game-A-Day (PGAD) officially returns for this year’s celebration! If you haven’t played along in the past, you’ll definitely want to make time to join us each day in February for playful games, scrap challenges, fun conversations, and so much more.

The designers have truly outdone themselves with this year’s mega-collab, My Happy Place, our adorable tribute to the sweet community we’ve nurtured together over the past 20 years. Best of all, you’ll be able to collect each designer’s contribution to this fun collection FREE just for celebrating with us! The seven beauties above are just a taste of what’s to come, so be sure to check in each day in February to grab them all.

This year’s PGAD officially kicks off February 1st, which means the first challenges won’t be posted until tomorrow night at 11pm Eastern. Be sure to head over to the forums now so you’re ready to jump in from Day One, and maybe even set an alarm so you don’t miss a single piece of this party-perfect, limited edition collab!

Whew! I’m almost done… I promise, but I have one last thing to share. If you love our monthly challenges, we’ve been working on a brand-new system for 2026, and I’m so excited for the big reveal. Say hello to our newest Connect & Create monthly challenges, our sweet new way to celebrate your creativity all year long. Here’s a sneak peek…

I’m so excited for you to jump into the fun that I’m opening the forum a little early so you can get a head start! With infinite ways to make connections, scrap pages that are meaningful to you, and earn Sweet Rewards, it’s easier than ever to play along. I hope you’ll pop over, check out the details, and join us. It’s going to be an amazing year of “connections,” and you can earn some pretty sweet goodies just for doing what you love.

On that note, I’m off for a couple of days, but I’ll be back on Tuesday with extra sweet savings on Allie’s Featured Designer fan sale and a reminder about the storewide sale so you don’t miss a thing.

From everyone here at Sweet Shoppe Designs, thank you for making us the sweetest spot on the web for the past 20 years. We’re so proud of how far we’ve come, and we can’t wait to celebrate many more birthdays with all of you. Thank you, thank you, thank you!

Until then sweet friends, keep making memories and scrap MORE!